CloudGate UNO Marketing Website
Marketing site for CloudGate UNO at International Systems Research. UNO is their IDaaS product (SSO, MFA, access rules). About 700k people use the product; this website is separate traffic: demos, pricing, case studies, and contact.
The story
Overview
I led the renewal and still do most of the development. Campaign landing pages, layout updates from XD, bug fixes, and keeping releases small enough that marketing is not blocked for a week.
SEO is ongoing, not a one-time audit. I watch Search Console, landing page performance, and signals like bounce rate and time on page. When a URL ranks but people leave fast, I adjust titles, headings, internal links, and copy so the page matches what they searched for. I also run A/B tests on key pages with Crazy Egg and Analytics, then keep the variants that improve clicks, scroll depth, and form submissions.
GEO sits beside that. I structure pages so LLMs and AI overviews can quote the product accurately: clear facts, sensible headings, and schema where it helps. The goal is visibility in AI answers without mixing up product users and marketing site traffic.
Right now I am leading the Payload CMS integration so the team can update pages without opening a ticket for every headline change.
My role
Lead Senior Developer on the CloudGate UNO marketing website. I build and review the frontend, coordinate with marketing and design, and own SEO, GEO, A/B testing, analytics-driven page fixes, and the Payload CMS rollout.
Tech stack
Want to see it in the wild? Hop over to the live site.
